Black Hatch

Black Hatch® is a coffee brand originally from Tapachula, Chiapas, which began as an artisanal project focused on offering quality coffee, either in beans or ground. Over time, it evolved into a more ambitious proposal, incorporating innovative products such as cold brew and canned iced coffee. The brand needed to grow without losing its essence: freshness, energy and dedication.

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Why did they look for us?

Melvin Castillo, founder of Black Hatch®, contacted us when the brand began to expand. Although the product was excellent, there was no clear visual identity or graphic system capable of supporting its new product line and ambitions. The goal was to build an authentic, visually appealing and versatile brand that spoke the same language as its consumers: close, modern and full of personality.

What do we do with them?

We developed a visual identity from scratch, taking as inspiration the energetic spirit of coffee and the authenticity of the origin:

Iconic illustration: A black rooster running with a cup of coffee, symbol of vitality, freshness and style.
Complete branding system: warm and vibrant color palette, friendly but modern typography.
Branding applications: grain and milling packaging, cups, boxes, cold brew cans, t-shirts, business cards, bags and more.
Functional design: adaptable to different formats, maintaining visual coherence and ease of implementation.

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Results

The new visual identity of Black Hatch® boosted its positioning as a young coffee brand, with character and vision. The change allowed: Increased brand recognition at points of sale. Greater coherence and visual presence in networks and packaging. Expansion of the product line with a uniform design. Positive perception in broader markets, from coffee shops to gourmet stores.

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See what our customer said

"The new Black Hatch® image captured exactly what we are all about: pure energy and unpretentious quality. Today, our brand is not only enjoyed, it's recognized."

Melvin Castillo