Memories of the King

Memorias del Rey is a Mexican red wine from the Guadalupe Valley that celebrates elegance, history and inner greatness. It is a wine with character, inspired by the moments that define us: victories, learning and dreams in progress. This project was born from scratch, and allowed us to build a brand with meaning, strength and a powerful visual identity.

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Why did they look for us?

Fidel Plascencia, the founder, wanted to create a premium wine that was differentiated by its narrative and concept, not just its taste. He wanted a brand that conveys depth, pride and purpose. There was no name, no identity; only the clear vision of paying homage to the personal journey of each person who, like a king, faces his path with determination.

Tailor-made branding for a distinctive identity

What do we do with them?

We develop the complete branding:

Brand strategy based on values such as nobility, perseverance and inspiration.
Verbal identity, with naming, narrative and emotional and aspirational tone of voice.
Visual identity, including custom typographic logo, color palette, illustrations and label design.
Design of applications such as packaging, capsules and graphic presentations for launching.

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Results

"Memorias del Rey" positioned itself as a wine brand with soul, capable of connecting with consumers who are looking for more than a drink: a story with which to identify. Its proposal has generated great interest in distributors and boutique restaurants, attracting an audience that values design, quality and authentic narrative.

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See what our customer said

"Seeing my vision take shape was exciting. This brand conveys just what I wanted: elegance with purpose and emotional depth. It's not just a wine, it's a legacy."

Fidel Plascencia