Lucero

Lucero is a family business founded by Ana Joselyn's grandparents in the 1920s in San Pedro. Over the generations it has operated as a greengrocer, butcher, sausage and grocery store, consolidating itself as a local reference based on values such as fairness, honesty, trust and respect.

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Why did they look for us?

Ana Joselyn sought to renew the brand's identity to reflect its legacy, rectitude and reliability. The objective was to transmit Lucero's family essence with an honest and close image, in line with its diverse services.

What do we do with them?

We redesigned their visual identity: logo, typography, color palette and applications in advertisements, cards, bags, boxes and social networks, achieving a renewed image that reinforces their genuine and trustworthy spirit.

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Results

Modern image that preserves the family tradition. Visual coherence in all its channels and products. Reinforcement of the perception of honesty and proximity by local customers.