Tangerine
BEFORE
AFTER

Tangerine

Tangerine is the most important luxury boutique distributor in the optical industry in Mexico and Colombia. Its mission is to represent iconic brands such as Gucci, Cartier and Valentino, breaking the mold with its name and vibrant colors, inviting a new vision of luxury.

Why did they look for us?

Rodrigo Alday needed a visual identity that reflected the freshness, exclusivity and warmth of his boutique brand, clearly differentiating it from traditional competitors in the luxury optical industry.

What do we do with them?

We redesigned their complete visual identity: isotype, typography, warm and energetic palette, applied in ads, cards, bags, boxes and social networks, to reflect modern elegance and immediate memorability.

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Results

Vibrant and distinctive image that stands out in a market of cool tones. Increased recognition and memorability among your audiences. Visual consistency across all touch points that reinforces your boutique positioning.

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See what our customer said

"Tangerine is now exactly what we wanted: different, fresh and memorable-the best way to represent our values of accessible luxury."

Rodrigo Alday

Ready to transform your brand?

Book a free consultation via video call or fill out our form to talk more about your brand and explain the creative process.

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