NEOSHI

SrBrander created an identity for Neoshi that fuses Japanese elegance with a contemporary vision.

Tailor-made branding for a distinctive identity

Neoshi is a signature sushi restaurant that fuses Japanese tradition with an innovative and contemporary approach. Its concept seeks to offer a unique dining experience, where high quality ingredients and artistic presentation stand out in each dish.

Project goals

Contemporary visual image

We developed a modern and minimalist graphic system that respects Japanese tradition while reflecting a modern vision.

Contemporary visual image

We developed a modern and minimalist graphic system that respects Japanese tradition while reflecting a modern vision.

Visually striking, functional and easy to remember identities.

Consistent identity

We designed all visual elements of the restaurant to ensure a consistent experience in the physical space as well as in print and digital materials.

Why did they look for us?

Alejandro Carrera and his wife, both passionate chefs, wanted to launch their own restaurant with a strong and differentiating visual identity. They wanted to reflect the elegance of traditional Japanese sushi with a modern and avant-garde touch, but without losing authenticity. In addition, they needed consistency in their visual communication to attract a demanding and gastronomy-loving public.

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A gastronomic brand that raises the bar

Neoshi managed to position itself as a signature sushi restaurant with a coherent and attractive image. Its distinctive branding has generated a strong connection with its audience, raising the perception of quality and exclusivity of the place.