TAHONA
It is a bakery that exists since 1960 in Mexico City, they make traditional Mexican artisan bread by master bakers. Shapes, names, colors, aromas and flavors that go through their history and give them identity, reaffirming their roots, with quality and pride, their bread tastes like Mexico.
Why did they look for us?
They wanted to connect with a new, more exclusive market as they were looking to become a bread boutique while preserving the traditional essence of the brand but evolving as a more avant-garde brand. They also lacked visual consistency for all their artwork.
What do we do with them?
Redesign of visual identity including logo, illustration, box packaging, paper bags, coffee to-go cup holders, coffee cups, wrapping paper, coffee packaging, cards, etc.
Results
Customer perception as a boutique bakery that connects with a higher socioeconomic market and preserves the traditional essence of the brand.
See what our customer said
"Tahona managed to evolve without losing its essence. It is now a boutique bakery that honors its tradition with a sophisticated image."
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