The Expertation

The Expertation is more than a travel agency: it is a curated experience, designed for those who seek the extraordinary. Founded by Alfonso Zetina, this project was born with a clear vision: to connect discerning people with premium travel and unforgettable moments, fusing the comfort of luxury with the authenticity of a personalized experience.

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Why did they look for us?

Alfonso was looking to redefine the concept of his brand. He knew he was not selling ordinary travel, but exclusive experiences, and he needed an identity that reflected that level. The previous brand did not communicate sophistication or the promise of transformative experiences. He was looking for clarity in his strategy, consistency in his tone of voice and a visual image to match his vision.

What do we do with them?

We created a brand that helps people experience transformational travel through premium curation that is sophisticated, approachable, expert and adventurous, ideal for high-net-worth travelers with a taste for exclusivity and personalization. The name The Expertation is a fusion between "expertise" and "expectation", which positions the brand as an expert in meeting premium expectations. Tagline: "Creators of unforgettable journeys" with a tone of voice elegant, confident, emotional and aspirational.

Visual Identity

Logo: creation of a monogram that merges the letters "T" and "E" with a winged suitcase, symbol of travel and excellence.
Color palette: sober and sophisticated tones that convey luxury, confidence and warmth.
Typography: modern serif combined with minimalist sans serif, to balance elegance and clarity.
Visual applications:
- Premium stationery
- Personalized boxes and envelopes
- Luggage and travel labels
- App interface with editorial approach
- Brand manual and digital ads

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Results

With this new identity, The Expertation not only looks like a luxury brand, but now speaks, acts and connects like one. Key results include: Clear positioning as a premium agency. Increased personalized travel requests. Increased digital engagement through aspirational storytelling. Visual and verbal consistency across all touch points.

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See what our customer said

"I was clear about what I wanted to offer, but I didn't know how to translate it into a brand. Today, The Expertation is exactly that: a promise fulfilled from the first impression."

Alfonso Zetina