Emulmex

EMULMEX is a company with more than a decade of experience, which has evolved from its beginnings in housing construction to consolidate itself today as a key player in the mining sector in Mexico. With operations in mineral extraction, construction and repair of crushing trains, and beneficiation plants, EMULMEX represents solidity, experience and vision for the future.

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Why did they look for us?

Edgar Popoca, founder and director of EMULMEX, was looking for a visual identity that would reflect the leadership, evolution and industrial focus that today defines the company. Although growth had been constant, the visual image did not accompany this transformation. They needed a redesign that would project professionalism, strength and modernity to investors, collaborators and new markets.

What do we do with them?

We created a new comprehensive visual identity for EMULMEX, aligned with its present as a mining company and its projection as a national reference in the sector:

New logo: modern and geometric design, inspired by the textures of asphalt and the structure of mining, reflecting precision, technique and evolution.
Colors and typography: sober and strong palette that conveys power, reliability and maturity; clean and solid typography to facilitate technical applications.
Stationery and uniforms: development of pieces coherent with the visual system, adapted for internal use, offices and construction sites.
Animations and advertisements: motion graphics and promotional formats to communicate the new identity in digital media and corporate presentations.
Brand manual: detailed documentation to ensure consistency in future visual applications.

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Results

The new identity positioned EMULMEX as a modern, reliable company, ready to expand in the national mining market: Greater clarity and strength in the institutional presentation. Visual coherence between field, office and digital communication. Increased perception of professionalism in strategic alliances. Improved internal team morale thanks to a brand that reflects pride in what they do.