Emulmex

EMULMEX is a company with more than a decade of experience, which has evolved from its beginnings in housing construction to consolidate itself today as a key player in the mining sector in Mexico. With operations in mineral extraction, construction and repair of crushing trains, and beneficiation plants, EMULMEX represents solidity, experience and vision for the future.

Project goals

Visually striking, functional and easy to remember identities.

Why did they look for us?

Edgar Popoca, founder and director of EMULMEX, was looking for a visual identity that would reflect the leadership, evolution and industrial focus that today defines the company. Although growth had been constant, the visual image did not accompany this transformation. They needed a redesign that would project professionalism, strength and modernity to investors, collaborators and new markets.

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Results

The new identity positioned EMULMEX as a modern, reliable company, ready to expand in the national mining market: Greater clarity and strength in the institutional presentation. Visual coherence between field, office and digital communication. Increased perception of professionalism in strategic alliances. Improved internal team morale thanks to a brand that reflects pride in what they do.