SINGEX

SINGEX is a Mexican construction company that believes that building is much more than building structures: it is materializing dreams. With that clear vision, they were looking for a visual identity that would reflect not only their technical capacity, but also their passion for innovation, reliability and the human quality behind each project.

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Why did they look for us?

Hugo Sandoval, founder of SINGEX, contacted us to create a visual identity from scratch. They needed a solid, modern and professional brand that would allow them to stand out in a highly competitive market, projecting confidence to both investors and end clients. The challenge was to convey strength and sophistication, but also closeness and vision.

What do we do with them?

We developed a strategic and versatile visual identity that could be applied consistently across multiple environments in the construction industry:

Logo: design of a symbol that fuses the letters "S" and "G", integrating architectural elements to represent construction, solidity and vision.
Colors and typography: modern palette with energetic tones that evoke dynamism, and a minimalist typography that conveys clarity and professionalism.
Graphic system: creation of visual patterns from the isotype, giving versatility to the identity without losing unity.
Branded applications:
- Corporate stationery
- Safety helmets
- Vehicle and machinery lettering
- Construction site signage
- Print ads and digital animations

All designed to maintain a powerful and consistent image in any operating context.

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Results

SINGEX's new identity consolidated its position as an innovative, professional and reliable construction company. The main achievements include: Greater visibility and differentiation in bidding projects. Greater visual coherence in the field and office. Increased perception of professionalism in social networks and commercial materials. Adaptable visual style that accompanies the company's growth.