PASTIGEL
Pastigel is a bakery with more than 60 years of history, founded by Enrique and considered one of the three oldest and largest in Ciudad Juárez. Today, in the hands of a new generation with fresh ideas, the brand seeks to return to its splendor, positioning itself as a benchmark of traditional Mexican bread, recognized for its flavor, its brick oven and the warmth of always.
Why did they look for us?
The current team, led by new partners, wanted to renew Pastigel's image to reconnect with its legacy and project itself to new generations. Its visual identity no longer reflected the quality of its products or the historical value of the brand, especially in the context of its relaunch with a coffee shop included.
What do we do with them?
We completely redesigned their visual identity: logo, color palette, typography, packaging, cup holders, wrapping paper, labels, bags, ads and social media design. The entire graphic system was created to highlight tradition, quality and a new stage with a professional and welcoming image.
Results
Pastigel's new image revitalized the brand and emotionally connected with audiences of all ages. The main achievements were: Revaluation of the brand as a symbol of quality and tradition. Greater visual attraction for new consumers without losing long-time customers. Elevated perception as a reference bakery in the city, even for international visitors from El Paso, Texas.
See what our customer said
"We managed to give new life to a brand with history. Today Pastigel reflects its legacy with an image worthy of what it has always represented: tradition, flavor and warmth."
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